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"Crafting your start-up identity" by Benoît Pagotto (EN)

Benoît Pagotto came at Le Camping to meet the Campers. Former Fine art student, he had first start-up experience at Eyeka as a strategy and product manager. He is now working as a creative strategist in a design and architecture agency.

He is talking about importance of branding for startups : actually, it's important for them to differenciate from the others startups and develop an identity.

 //i1.ytimg.com/vi/hECZnuWLcZQ/default.jpg hECZnuWLcZQ
"Crafting your start-up identity" by Benoît Pagotto (EN)

Benoît Pagotto came at Le Camping to meet the Campers. Former Fine art student, he had first start-up experience at Eyeka as a strategy and product manager. He is now working as a creative strategist in a design and architecture agency.

He is talking about importance of branding for startups : actually, it's important for them to differenciate from the others startups and develop an identity.

Comments video : "Crafting your start-up identity" by Benoît Pagotto (EN)

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