The town is slowly emptying… but Le Camping is still bustling with life
Awaiting this milestone, life at Le Camping still goes on…
What happened last week at Le Camping?
Pierre Valade, UX designer at Foursquare, came all the way from New York to share his perspective on Design and User Experience. Then Evan Samek, Business Designer and Writer at Your Starter Story, came to mentor the Campers on “Designing business models and scalability“. Lastly, Fleex presented their demo.
Creativity and UX : a modern revolution
To Pierre, Design is everywhere, at every second. As Benjamin Servet suggests in this video, the UX now holds a fundamental position “as fundamental as that of marketing 30 or 40 years ago”.
A given object might have been conceived one way ten years ago, but constraints, possibilities, desires, consumers, individuals – so much has changed today. “How can we improve things?” – that’s the question that’s constantly on UX designers’ lips.
We have to re-think everything around us, above all at the dawn of such new possibilities represented by all this technology.
The example of metro networks
To re-think things (objects, habits, etc.), question the way in which things were thought out. Ask yourself «Why?» anytime time you can, like children ask as they learn and find out about the world for the first time.
- Why do we do things in this way instead of that way?
- Why did they organize themselves in this way?
- What path was taken?
Using the example of metro networks, Pierre offered a simple exercise: think of the last time you took the metro and imagine all the things you could change to improve that experience. Ideas abound.
You can also watch this video where Dominique Sciamma, a professor at Strate College, discusses creativity and ways to change your opinion on things *
Today’s individual expects to face true experiences. In this mood, in the UX, every activity, every site, is seen as an “experience”.
Life is no longer a series of events that one goes through monotonously, but becomes a chain of experiences, greater in their being and in their fluidity.
A website isn’t just a layout of data, but a screen with which to interact that must offer a unique, new, enjoyable and tactile encounter. That’s the UX revolution.
To come tomorrow, the video of his presentation on THE CAMPING TV