The OleaPark story is one of beauty, one that everyone loves telling and being told for that matter. No need for story-telling technique, this one’s got all the makings of a wonderful tale!
During Le Camping’s first season, Florent Quinti and Karl Schaeffler were two interns, the former for Zifiz, the latter with Mesagraph. I can still remember Karl raving about all the things that working with Mesagraph was teaching him!
Unbeknown to anyone else, these two passionate engineers were getting together under cover of darkness… OleaPark was coming into being!
Anyway, their story is not the reason behind our choice to admit them into Le Camping season 2… What’s the philosophy behind OléaPark?
The startup is born from the idea that we all now have two identities : a physical identity and a virtual identity. But though they are separate, they make up one and the same identity. And because we can’t speak of having on one side the real world and, on the other, the virtual world, the distinction between the physical and virtual worlds no longer makes any sense.
This two worlds go together, work together, complement each other, go hand in hand. Everything we experience on social networks is linked to real events that actually take place in our lives and what OleaPark is doing is taking this logic further, offering a tool that gives acces, in real time, to the virtual identity of the person in front of us.
“With OleaPark, we want to offer people the possibility to virtually interact with the people who are physically close to them. We want to mix physical presence with a virtual presence”, explain the two founders.
And it permits to receive a certain amount of personal and biographical information about the person without having spoken to the person. Much like it is for the rapper Orselan in his video clip, it’s a bit like as if our Facebook pages followed us everywhere we went, allowing those we encounter in the street (or in a party, or in an event, etc.), to read about us!
So, join us as we continue doing the rounds of our start-ups at Le Camping, only 21 days til Demo Day…
Which point is harder to achieve than you thought? Something (difficulties) you hadn’t imagined? The most difficult point was to define a way to communicate our product to clients. Indeed, as an innovative startu-p, we are building something entirely new, we don’t have a lot of products to compare it to. But practicing how to pitch the product is an excellent exercise to detect a couple of the points that need to be tweaked so as to make it easier to understand.