Campers have the unique opportunity to be in a very cool 200 square meters office, located in an historic building, which they can use as they wish, to bring together users, potential consumers, fans, lovers… How do they take advantage of this opportunity?
“A true community of fascinating people that share a common vision”
Last week, Skimm! organized a party with some good ol’ beer and pizza. “Invaders” were invited to brainstorm about how to spread the Skimm spirit in their social circles. How did the brainstorming session go and did any interesting ideas come out of it? We interviewed Valentin Lautier, co-founder of Skimm!, to find out more. The conversation then moved more towards Skimm! and their current status, 33 days before the Demo day…
Who are these guys you call… “invaders”? The heart of Skimm!’s strategy. As early adopters and true “Skimmers,” they will support the expansion within their communities, help us publicize our events, brainstorm about our marketing strategy. They are not only ambassadors, not only early adopters, but a true community of fascinating people that share a common vision : a taste for challenge, excitement and creativity. By the way, it’s not too late to join them: send an email to firstname.lastname@example.org to receive your mission guide!
How was the brainstorming session? Did any surprising ideas emerge? We were really trying to test user experience and ergonomics, see how users would react to a very in-depth application they had never heard of. It was great to see the different reactions and get feedback on different versions. Later, we presented our launch strategy and the roles of the Invaders, asking for feedback and ideas. Some pretty wild ideas were thrown around, you’ll see them when we put them into practice!
By the way, which stage is Skimm! in right now? Are you confident? We have been receiving questions from journalists, commercial partners, or eager users on a daily basis, who all want to know when the launch will take place. The only answer I can give you and of which I am sure, is that Skimm! will only come out once the product not only meets, but exceeds our expectations. Today, we have a working product, an extremely motivated team, commercial contracts with dozens of stores, and prospects echoing our ambitions. However, we are, and will remain, unfaltering regarding the quality and security criteria we have set for ourselves, and won’t give in to the (very strong) temptation to launch the product until we are entirely satisfied.
Do you feel focused 34 days before the Investor Day? The clock is ticking… Yes, the clock is ticking… if only it were ticking faster! We are super excited for Demo Day. Of course, it’s a lot of pressure, as we have built strong expectations from partners, friends, our families, Le Camping, and so many others. The entire team is fully dedicated to making this day a success and delivering the product we have envisioned. We hope you’re as excited as we are!
They’ve used it already… How?
Well, as Skimm! or Toze Labs know, organizing events here is important. Season 1 Campers took advantage of this, from Friday aperos with Kawet, parties to meet beta-testers, focus groups to test the platform…
Remember for instance, Beansight, which had organized a party to celebrate the opening of their beta platform?
Actually, meeting users is more than necessary when you are creating a BtoC product – not only to gather feedback, but also because the tool will become an integral part of your users’ lives, and create a real emotional attachment… You have to play with this tendency, getting your lovers involved in the process. They love you, you have to love them in return!
To set up a cool event can be useful in attracting people and generating traffic on your platforme!
Zifiz was able to do it with an “open fashion geek”. A picture of everyone, which has been published on the website, is open to the everyone’s friends for voting to elect the most fashionable person. Definitely a good way to attract people to the site!
Finally, it could be a classical and instructional focus group…
In vivo, it permits to observe people using a live product. What is surprising is that users never use the tool in the same way. Aspects you thought were evident for everyone, are not in reality… Itipic did something similar last year. Check out the video to get your own idea (test the beta of itipic)